Do employees prioritize employee benefits? The answer is a resounding yes!

Chris Freitas • Jul 12, 2023

Employee benefits play a crucial role in attracting and retaining top talent, boosting morale, and increasing productivity. In this blog, we will explore the reasons why employees prioritize benefits over other forms of compensation and discuss how employers can prioritize employee benefits to create a positive impact on their organization. 

 

Employee benefits make employees feel valued 

Employee benefits are essential because they help employees feel valued and cared for by their organization. Benefits go beyond monetary compensation and help employees achieve a work-life balance, enhance their mental and physical well-being, and provide support when they need it most. Employees prioritize finding a job that caters to these needs. 

To prioritize employee benefits effectively, employers must understand the specific needs and preferences of their workforce. While there are common benefits that employees value, with dental, vision, and medical benefits being the most common, it's crucial to acknowledge that different groups of employees have different priorities. Tailoring benefits to accommodate diverse needs is key to creating a positive impact. 

That’s why employers turn to KBI Benefits to help them develop a comprehensive employee benefits plan. We work directly with you to determine what benefits will most effectively satisfy your workforce and ultimately boost productivity. Speak with a KBI Benefits agent today to learn more. 

 

Employee benefits help your business stand out 

However, prioritizing employee benefits requires more than simply offering the typical benefits that any company might offer. It requires careful consideration of the company itself to properly highlight differentiating factors from other companies. 

To help your business stand out to potential new employees, you first have to consider how the company’s values and goals factor into your employee benefits plan. Do you want to emphasize your company’s focus on employee wellbeing in order to attract highly-trained talent? Does your business want to clearly incentivize loyalty and a consistently strong work ethic? The right employee benefits plan can help you make these stances very clear to current and potential employees. 

Another method of helping your business stand out from the competition is to develop your employee benefits strategy around the benefits that employees want the most. Consider developing a list of benefits preferences from your current employees via focus groups and anonymous surveys. Not only will this give employees an opportunity to be a part of a team decision, but it will ensure that your employee benefits plan will optimally satisfy your employees’ preferences. 

 

Effectively communicating your employee benefits to employees 

It's no secret that employees want to establish a clear line of communication with their employer, and that goes double for employee benefits. Proactive communication is essential to ensure employees are aware of the benefits available to them. Even the most generous and innovative benefits package won't have the desired impact if employees are not informed about their eligibility and how the company supports them. 

Don’t let your comprehensive employee benefits plan slip into obscurity – KBI Benefits will help you communicate your new benefits plan to your employees with an easy-to-follow, turnkey process. We provide a suite of apps, statements, and live help to make it easier than ever for employees to understand and engage with their benefits. Learn more here. 

 

KBI Benefits can help you respond to your employees’ needs 

KBI Benefits knows employee benefits. We're ready to leverage our cumulative decades of experience to help you determine your employees’ needs and create a balanced employee benefits package that suits your budget. KBI Benefits regularly helps clients save up to 40% on their employee benefits plan with proprietary financing strategies and smart bookkeeping. Speak with a KBI Benefits agent today to start transforming your employee benefits program. 


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